Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

The Art of Social Selling

ebook

This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.

Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience.

Citing enlightening research and real-world examples, The Art of Social Selling will show you how to:

  • Use content and conversations to build online relationships that transition to sales
  • Execute realistic sales strategies for each of the major social media platforms
  • Spot social media trends that may influence future buying behaviors
  • Sell online in B2B and B2C environments
  • Turn social shares (likes, favorites, +1s) into social sales
  • Set tangible goals
  • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening
  • Complete with a chapter dedicated to capturing mobile sales—a segment currently exploding as the adoption of smartphones and tablets continues to grow—this invaluable guide is a must-have resource for sales professionals in every industry.


    Expand title description text
    Publisher: AMACOM Books Edition: 1

    Kindle Book

    • Release date: December 10, 2013

    OverDrive Read

    • ISBN: 9780814433331
    • Release date: December 10, 2013

    EPUB ebook

    • ISBN: 9780814433331
    • File size: 1371 KB
    • Release date: December 10, 2013

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    Languages

    English

    This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.

    Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience.

    Citing enlightening research and real-world examples, The Art of Social Selling will show you how to:

  • Use content and conversations to build online relationships that transition to sales
  • Execute realistic sales strategies for each of the major social media platforms
  • Spot social media trends that may influence future buying behaviors
  • Sell online in B2B and B2C environments
  • Turn social shares (likes, favorites, +1s) into social sales
  • Set tangible goals
  • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening
  • Complete with a chapter dedicated to capturing mobile sales—a segment currently exploding as the adoption of smartphones and tablets continues to grow—this invaluable guide is a must-have resource for sales professionals in every industry.


    Expand title description text
    • Details

      Publisher:
      AMACOM Books
      Edition:
      1

      Kindle Book
      Release date: December 10, 2013

      OverDrive Read
      ISBN: 9780814433331
      Release date: December 10, 2013

      EPUB ebook
      ISBN: 9780814433331
      File size: 1371 KB
      Release date: December 10, 2013

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English